Artful solutions require a corresponding image

Tuatara was founded only two years ago. But during those two years we grew dynamically and expanded heavily. In number of employees, in competencies, in revenue. The growth was so natural, that we hardly noticed the image we had chosen in the beginning was no longer corresponding with the distinctive company we have become.

Last Thursday we had the pleasure to reveal to our Polish clients some of the changes that will make Tuatara more relevant visually. It’s high time we share it with everybody.

THE STORY

It’s not easy to pull two years of experiences into a one-minute movie. We tried though, as pictures speak louder than words.

 

The story of Tuatara should actually start with two men sitting at their desks in a corporate-like open space surrounding. They would look out the window, see Dreamliner aircrafts flying over the corporate-like building. So close you could almost see the faces of passengers. Definitely close enough to hear the deafening sound of engines.

Those men would look at the planes and come to a conclusion that the corporate-like surrounding might not be where they actually wanted to be. They would have a dream of making a difference, disrupting the IT industry by focusing not on technologies themselves but creating something that is both useful and beautiful. And so they started realising the dream by founding Tuatara. Their passion, vision and competence attracted more enthusiasts. Which is how it has been going for over two years now.

REBRANDING

Tuatara has a mission of translating business needs of our clients into artful solutions. Solutions that are beautifully designed but at the same time stay pragmatic.

These solutions have to keep up with and outpace the rapidly changing environment, because we believe that with our help each organization can find its own way in the digital economy.

Creating artful solutions that are able to satisfy the requirements of the digital economy craves for an image that reflects our brand’s best self and the mission we undertook.

These foundations resulted in creating a logo and tagline that we wanted to share with you.

 

It’s how we see our role in the digital economy, combining the art of strong design-based approach with the usefulness of Advanced Analytics, Business Process Management, Consulting, Digital Transformation and Enterprise Content Management. Because IT can also be an art. The art of useful.