YOUR ROLE:

You will be responsible for:

  • preparing and executing digital & social media strategy for three brands & integrating digital activations in broader marketing plans to support key business objectives

  • creating comprehensive creative/technical briefs for respective teams – graphic designers, web developers and content writers

  • preparing a strategy and ensuring strong execution of campaigns across various media – email campaigns, nurturing campaigns, landing pages, social media, paid media, paid and organic search

  • managing day-to-day operational aspects of a social media platform and/or project; managing campaign timelines, review deliverables before passing to Marketing Leader

  • publishing & engaging with consumers: developing, adapting & posting content, monitoring conversations and managing responses in social platforms

  • defining processes for campaigns to ensure they are instrumented correctly (e.g., redirect links, referral sources, funnel flow, etc.) to enable full-view reporting and optimization

  • maximizing optimization of conversion in the funnel

  • driving accurate reporting on performance across campaigns, channels and assets and making recommendations for improvements and adjustments to marketing mix

Your required experience and skills:

  • BA/BS degree in marketing, communication, business or a related field

  • openness, analytical mindset, to-do approach with focus on finding solutions, innovation & creativity in a dynamic environment, copywriting skills will be an advantage

  • 3+ years of proven experience in digital marketing / marketing automation

  • experience in IT industry will be an advantage

  • past responsibility for defining and implementing KPIs, analytics, reporting and related functions, for optimizing campaign performance and conversion with a strong focus on multitouch campaigns with retargeting

  • great understanding of social media platforms, Google Analytics, SEM, SEO, with an ability to prepare media ad strategy for multichannel campaigns

  • fluent English

  • very good project management skills

  • ability to work independently and to conduct own projects for several brands

What we offer:

  • regular employment with flexible working conditions and good salary, private medical care

  • participation in different projects, both internal and external, opportunity of having real impact on ongoing projects

  • modern office in the center of Warsaw

  • welcoming organizational culture, team of people focused on cooperation and development

 

If you are interested, please send your application to: praca@tuatara.pl